Yoni is a partner at LSG, where he leads the firm’s data analytics and measurement practice. He has more than two decades of experience as a research, integrated analytics, and measurement consultant leading consumer, health, technology, financial, media, and entertainment brands. Yoni also served on the polling teams for presidential, senate, and mayoral campaigns, as well as for U.S. / Global associations. His areas of research expertise include brand strategy, integrated communications and messaging, and advanced statistical analysis & modeling studies. Yoni is a technology innovator, including developing strategic dashboards and AI/ML-powered analytics solutions and has guest lectured at Georgetown, Howard, and George Washington Universities. Prior to LSG, Yoni was Global Head of Research at Zeno Group (DJE), SVP at Edelman (DJE), and Co-Founder of a research & analytics technology firm.
