Unlock the full potential of your brand's message and propel it to new heights.
Our approach
Corporate Affairs and Reputation Management
At LSG, we understand companies are facing more and more complex and dynamic operational challenges that can impact their reputation. Addressing these challenges requires a holistic approach, much like a political campaign, that combines strategic planning, pressure-tested messaging, disciplined communications strategies, meaningful community engagement, and locally-based advocacy and mobilization to proactively manage complex reputational challenges.
Public Affairs and Issue Advocacy
Every voter and consumer has a voice, and every community faces its own unique challenges. That’s why it is essential that any policy or issue specifc advocacy campaign is built to reflect the local communities you are engaging. LSG has the experience and network to build those hyper-local, customized campaigns that achieve lasting outcomes for our clients and have a positive impact on the community in which we are engaging.
Brand Building and Product Positioning
When it comes to selling a product or positioning a brand, compelling and authentic storytelling is critical. We ensure our clients are differentiated in a crowded marketplace by taking an insights-driven approach, employing effective messaging, and amplifying the right voices across the most-impactful channels.
Strategic Communications
Every company and organization needs to manage risk. That’s why we proactively partner with our clients to identify potential threats and develop impact-driven response roadmaps, so our clients are ready to act at a moment’s notice. We also know that unforeseen issues happen, and we have processes in place to help our clients navigate the most complex and challenging situations.
Corporate Affairs and Reputation Management
At LSG, we understand companies are facing more and more complex and dynamic operational challenges that can impact their reputation. Addressing these challenges requires a holistic approach, much like a political campaign, that combines strategic planning, pressure-tested messaging, disciplined communications strategies, meaningful community engagement, and locally-based advocacy and mobilization to proactively manage complex reputational challenges.
Creating an impact for over 15 years.
We bring together diverse and exceptional talent to help our clients achieve their goals.
A public affairs agency is a specialized firm that provides strategic counsel and services to clients, assisting them in managing their interactions with the public and stakeholders. These agencies help clients navigate complex political and social environments by creating and implementing strategic communication and advocacy strategies.
Their services include public relations, government relations, issue management, lobbying, stakeholder engagement, and reputation management. Their goal is to shape policies, influence public opinion, and achieve desired outcomes. The primary objective of a public affairs agency is to effectively communicate and advocate for clients’ interests while fostering positive relationships.
Is public affairs the same as public relations?
Public affairs and public relations are related, but different fields, with unique objectives and target audiences. Public relations focuses on managing an organization’s reputation through communication channels, building positive relationships with the media and the public.
Public affairs, on the other hand, involves strategic management of relationships with government, policymakers, and stakeholders to shape public policy and influence decision-making. While there can be overlap, public relations emphasizes reputation management and strategic communications, while public affairs centers on government relations and advocacy.
What should you look for in a public affairs firm?
When selecting a public affairs firm, consider the following:
Expertise and Experience: Look for firms experienced in your industry and with a successful track record in managing public affairs campaigns.
Understanding of Stakeholder Landscape: Ensure the firm understands your industry’s stakeholders, including government entities, policymakers, and community groups.
Strategic Thinking and Counsel: Seek a firm that offers tailored strategic advice to position your organization, shape public opinion, and navigate complex landscapes.
Strong Communication Skills: Evaluate the firm’s ability to craft persuasive messages and deliver them effectively through various channels.
Advocacy and Lobbying Capabilities: If important to your goals, ensure the firm has experience and skills in advocacy and lobbying.
Reputation and References: Research the firm’s reputation and seek references or case studies.
