Consumers across the Texas Triangle (Austin, Dallas, and Houston) are sending a clear message: trust, affordability, infrastructure, and local identity matter.
- en
Triangle residents trust Texas brands over national brands by 28 points.
Growth anxiety is rising.
Consumers’ top concerns tied to population growth are traffic congestion, rising housing costs, infrastructure strain, and public safety.
0%
believe Texas population is growing too fast.
0%
cite traffic as a top population-growth concern, followed by rising house costs (80%).
0%
believe migration from California has contributed to higher housing costs.
Texans want solutions, not slowdown.
Types of new developments consumers say would most improve their quality of life:
The plurality support new energy projects near their neighborhood (48%), including the majority in Houston (53%).
60%
—
Affordable Housing
44%
—
Transportation Infrastructure
42%
—
Energy Infrastructure
The plurality support new energy projects near their neighborhood (48%), including the majority in Houston (53%).
Market Snapshot
Austin
Austin consumers are the most growth-anxious and among the most brand-proud. Austinites are the most likely to say migration from California has contributed to rising housing costs. They also lead the Triangle in concern about traffic congestion and in saying development is moving too much, too fast.
75%
say California migration has contributed to rising housing costs
87%
are concerned about traffic congestion
45%
say Texas is developing too much, too fast
49%
support new energy infrastructure near their neighborhood
Dallas
Dallas consumers are the most likely to say Texas growth is happening too fast. Dallas consumers are also more price-sensitive than Austin and Houston and are more influenced by Gen Alpha. Though a clear majority still prioritizes trust and reliability over low cost.
64%
say Texas’ population is growing too fast
68%
say trust and reliability matter more than getting the lowest price available
76%
say Gen Alpha influences their family’s purchasing decisions
80%
are concerned about rising housing costs
Houston
Houston consumers are the most supportive of energy infrastructure being developed near their community. Houstonians also show very strong Texas cultural identification and are the most likely market to say AI and advanced tech has increased their trust in brands.
53%
support new energy infrastructure near their neighborhood
89%
strongly identify with Texas culture
81%
say it is important personal or business data be stored in Texas
70%
say California migration has contributed to rising housing costs
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About the research
LSG surveyed 1,500 consumers across the Texas Triangle, including 500 each in the Austin, Dallas, and Houston DMAs, from February 23 to March 2, 2026. Total margin of error: +/-3%.
