LSG Adds Former NBC Journalist to Growing Practice

February 7, 2024

WASHINGTON, D.C. – After a strong year of growth, LSG, a leading impact agency that helps clients grow, evolve, and protect their brands and reputations, continues its positive momentum into 2024, hiring Molly Roecker to the firm’s communications practice. In her new role as Senior Director, Roecker will play a crucial role advising clients on narrative development and strategic media engagement.

“As storytellers, we always want to show impact, expertise, and relevancy,” said LSG Founding Partner David Barnhart. “Molly has covered some of the biggest moments in politics over the past decade and knows the inner workings of a newsroom. She also understands how to translate some of the most complex issues into stories that reach multiple audiences and drive impact. Molly will undoubtedly add value to LSG’s best-in-class communications counsel and services.”

Prior to joining LSG, Roecker served as a producer for NBC’s White House unit and has an extensive background in media relations and journalism. During her time covering the political landscape with NBC, Roecker’s work was nominated for three Emmy Awards and received a Salute to Excellence from the National Association of Black Journalists. Roecker received her bachelor’s degree from the University of California, San Diego, and is based in Washington, DC.