LSG Expands Leading Research and Insights Practice

July 18, 2023

WASHINGTON, D.C. – LSG, a leading impact agency helping clients grow, evolve, and protect their brands and reputations, today announced two new hires in the firm’s leading research and insights practice. The additions of Jasme Bantens, Principal, and Caroline Carlson, Director, highlight LSG’s continued growth and momentum in both New York and Washington, D.C.

“Over the past several years, we have seen impressive growth in our research and insights practice,” said LSG Founding Partner David Barnhart. “As we continue to adapt to our client’s evolving needs and add new talent, I could not be more excited to have both Jasme and Caroline join us. We’re absolutely thrilled to add brand building and product marketing research to our expanding research and insights offering.”

New Research and Insights Team Members

Jasme Bantens joins LSG from Goldman Sachs where she was Vice President of Global Media Sciences. She has extensive market research experience and worked at global media and measurement agencies, including Wavemaker, Digitas, and OMD. Jasme earned a master’s degree from New School University and is based in New York.

Caroline Carlson previously worked as a senior data science analyst at Dynata, the world’s largest first-party data platform. She received her bachelor’s degree from the University of Maryland and a master’s degree from the University of North Carolina at Chapel Hill and is completing her doctorate in political science. Caroline is based in D.C.