March 19, 2025
CERAWeek, also known as the World Cup of global energy development, brings together executives, innovators, and policymakers to tackle the most pressing industry challenges. This year, key discussions focused on:
- Adapting to Political Change: Permitting and tax reform, tariffs, and shifting state energy policies create uncertainty. Companies must engage in shaping policies affecting their future.
- Managing Reliability and Affordability: AI-driven energy demand is rising, and the public expects solutions that ensure grid stability without driving up costs.
- Keeping Up with Technological Disruption: AI is reshaping public perception, policy, and demand. Companies that don’t stay ahead risk falling behind.
- Navigating the ‘All-of-the-Above’ Energy Shift: Nuclear, geothermal, LNG, batteries, and carbon capture are vital to meeting demand. Public trust and regulatory clarity will be key.
The Communications Imperative
As the energy landscape evolves, how companies communicate and engage in advocacy and polity discissions will shape their success. Proactive messaging isn’t just about reputation—it’s a competitive advantage.
With CERAWeek 2025 behind us, many companies are reassessing their approach. LSG is ready to help navigate policy shifts, public scrutiny, and market demands through:
Strategic Communication in a Complex Energy Environment
Companies operate amid intense scrutiny, real-time news cycles, and AI-driven narratives. Effective communication means defining the narrative early, engaging stakeholders, and reinforcing credibility. LSG helps position companies in a crowded market, preempt criticism, and build trust.
Real-Time Stakeholder Insights
A strong communications strategy is rooted in understanding public sentiment and emerging trends. With regulatory and market volatility set to continue, real-time data-driven insights allow companies to refine messaging, anticipate pressures, and adapt corporate strategy. LSG’s in-house polling tools elevate stakeholder engagement and government relations efforts.
Policy Engagement at All Levels
Regulatory and legislative decisions on permitting, tariffs, and emissions impact operations. Companies that neglect advocacy risk losing control over their business environment. Engaging lawmakers, regulators, and communities ensures industry expertise informs policy. Community relationships—emphasizing local job creation and addressing concerns early—help prevent regulatory roadblocks.
An Integrated Path Forward
CERAWeek underscores that the energy industry can’t afford to operate in silos. Companies must lead conversations, assert their vision, and influence policy. Those that invest in strategic communications, public polling, and government engagement won’t just survive—they’ll thrive.
Whether you left CERAWeek thinking your company’s strategy needs a tune-up, or a complete engine overhaul, LSG is here to be your partner in navigating your most complex challenges.
To learn more, contact Jakob Stewart (jakob@teamlsg.com) and Scott Castleman (scott@teamlsg.com)