August 7, 2024
WASHINGTON, D.C. – LSG, a leading impact agency that helps clients grow, evolve, and protect their brands and reputations, is thrilled to announce the addition of Yoni Gedan as partner. Gedan will lead the firm’s data analytics and measurement practice and expand our corporate brand and consumer research offerings in our rapidly growing research and insights practice.
“We are extremely excited to welcome Yoni to the LSG team,” said David Barnhart, Founding Partner at LSG. “Data and analytics are at the heart of every campaign we run, and Yoni’s expertise helps cement us as a global leader in helping clients grow, evolve, and protect their brands and reputation. He deeply understands research, public affairs, and strategic communications and has a proven record of innovative thinking that will make him a tremendous asset to our clients and our firm.”
Prior to LSG, Yoni held leadership positions at both Zeno Group and Edelman. At Zeno Group, Yoni was Global Head of Research and played a pivotal role in developing and executing campaigns that resonated with diverse audiences and delivered measurable impact. His work has been featured in the Wall Street Journal, New York Times, The Globe and Mail, New York Post, Los Angeles Times, Washington Post, and “Last Week Tonight with John Oliver” on HBO. At Edelman, Gedan specialized in conducting leading-edge research and analytics methodologies vital to strategic planning, brand reputation, and crisis management, where he guided numerous high-profile clients through complex communications challenges.
Yoni graduated from The University of Pennsylvania and is based in Washington, D.C.