The Most Underrated Tool for Effective Communication: Media Training

August 30, 2023

In today’s fast-paced digital landscape, effective communication is critical. From corporate executives to public figures and everyday individuals, the ability to convey a message clearly and confidently can make or break a reputation or help overcome a crisis.

Seasoned interviewees claim the goal of any interview is to not make news. Most often, news made for the wrong reasons is because of a lack of preparation. If only those newsmakers had taken part in media training. Sometimes regarded as time-consuming or expensive, media training is an indispensable tool. Done correctly, it teaches the fundamentals of navigating an interview with finesse and how to control the conversation.

For those still unmoved, media training offers added benefits to make anyone a more confident messenger—even experienced professionals.

  • Deliver a concise message. Media training teaches you how to deliver a response that includes your key message in a concise, yet impactful way. By avoiding jargon, minimizing filler words, and structuring responses, individuals can convey their message in a compelling manner that resonates with their target audience.
  • Control an interview. Without media training, individuals risk the possibility of having their message distorted or misinterpreted by the media. Media training empowers you to take control of the narrative by steering the conversation to topics you want to discuss. By practicing techniques like bridging and flagging, individuals can guide discussions back to their key points, ensuring their message isn’t lost in translation.
  • Prepare for tough questions. Whether facing a camera, microphone, or a journalist’s notepad, being prepared ensures consistent messaging. Through practice Q&A sessions and simulated scenarios, media training teaches you how to anticipate tough questions, prevent you from being caught off guard, and respond calmly without looking agitated or upset.
  • Eliminate pre-interview jitters. Public speaking and media interactions can be nerve-wracking even for tested professionals. Media training offers techniques to manage anxiety and build confidence. Taping and reviewing practice sessions—while sometimes agonizing—can deliver constructive breakthroughs. Watching skills progress over time helps individuals develop a level of comfort and self-assurance that shines through during interviews, presentations, and public appearances.
  • Speak in any interview format. In today’s media landscape, communication happens through various channels–Zoom, traditional media, podcasts, webinars, and more. Each of these platforms demands a different approach. What is your background for your Zoom interview? Is there a podium at your keynote? Are you doing a panel interview? Media training helps adapt communication styles to suit the interview format while staying true to their message.

Media training is a valuable investment for anyone wanting to excel in communication or crisis scenarios. By sharpening skills on how to deliver a message, media training can equip you with resources to navigate today’s complex world. Especially now, where every word and gesture is analyzed, mastering these skills is not just an advantage–it’s necessary for success.

To learn more about how media training can help you more effectively communicate to target audiences, please contact Lindsay Jancek